Professional Background

My name is Jennifer Maddrell. I create, facilitate, and research learning experiences that empower individuals and organizations to realize their full potential. As an instructional design consultant and educator, I blend proven learning and performance strategies with technology to transform educational goals into reality. My focus remains constant throughout my work: developing practical solutions that foster lasting, positive change through effective learning experiences.

After earning an MBA and enjoying a successful career in the insurance industry, I discovered my true passion is education. This led me to earn a Master’s in Education from Indiana University and a Ph.D. in Instructional Design and Technology from Old Dominion University. Since then, I have been dedicated to creating engaging and impactful learning experiences.

One of my proudest achievements is founding Designers for Learning, a non-profit organization. From 2014 to 2020, we engaged thousands of emerging instructional designers in service-learning projects to create open educational resources that support the development of adult foundational skills and workforce preparation efforts. These projects empowered our volunteers to gain valuable experience while making a positive difference.

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